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Services
An overview of the skills I have to offer and brief summaries of how they might satisfy your requirements.

I won't go into too much detail here but if you would like to discuss further, especially with regards to my specific experience in any of the items covered in the dropdowns, please get in touch.

I'd love to talk with you!

Project Management

Virtually from day one of my involvement in the online industry I have managed projects, at first on an informal day-to-day basis and then, as the complexity and scope of the projects increased, in a more structured manner.

Fluent in waterfall project management techniques and trained in AGILE methodology, I am a highly experienced, safe-pair-of-hands when you need someone to manage your project, end-to-end, whatever the complexity or budget.

Comfortable managing teams (in person or remotely), able to clearly communicate at all levels within a company - from board-level to lowly developers ;) – skilled in sourcing and negotiating with 3rd party service providers, I have an eye for detail and a keen strategic mind.

With regards to ongoing management of an exisiting online property, I enjoy managing iterative developments that deliver a return on investment and tangible improvements in user experience, customer satisfaction and the bottom-line. Examples of this kind of project would be rolling out additional or improved functionality, migrating to enhanced infrastructure, implementing better UI and content, or aligning with smarter marketing campaigns.
 

  • Stakeholder Relations
  • Requirements Gathering, SWOT Analysis
  • Project Scoping
  • Project Documentation (Plans, SOW, Budget)
  • Budget and Resource Management
  • Remote / International Team Management
  • 3rd Party Relationship Management
  • Technology Provider Sourcing & Negotiations
  • Ongoing Analysis and Optimization

 
 

 

Web Design & Build

With my background in audio visual, graphics and information, moving into the online space 15 years ago was an obvious move. Over the years I have planned, design, coded and/or maintained probably over a hundred different websites, from “brochure” sites for small companies, recording artists and movie titles to large high traffic portal websites for international brands.

When I design or build a website it is always with a focus on user experience, optimised information architecture and best-of-breed functionality. Business websites are tailored to your company’s strategic requirements to ensure that they offer the highest possible return on investment, whilst at the same time being easy to maintain and update.
 

  • Project Scoping
  • Wireframing, Paper Prototyping
  • Information Architecture
  • User Interface Design (Interaction and Graphics)
  • User Experience
  • Coding HTML5 / CSS
  • E-Commerce Integrations
  • Off-the-shelf Product Setup and Customisation
  • 3rd Party Integrations (CDN, Analytics etc)
  • Content & Asset Management
  • Hosting & Infrastructure (Procurement,etc)
  • Testing + QA
  • Ongoing Site Management

 
 

 

Content Marketing & Asset Creation

Having a website for your company or product is great – in fact, it should be a given. But it’s no longer enough to put it online and forget about it, hoping that it will attract attention simply by existing. You should regularly update the site with new content, not only so that your loyal customers have a reason to come back occasionally to check out what you’re up to but also to ensure that the search engines – Google, Bing etc - regu

So, maintaining a website, even for small companies, can become a full time job and you will need to either task someone internally to take on additional responsibilities, hire someone new or outsource this kind of work to a third party.

And that’s where I come in. I can help you define a “content marketing strategy” which will identify opportunities to spread your company’s message, increase the visibility of your products or brand and ultimately drive sales (or other "conversions").

This strategy will not only address the content plan for your existing site, but also look at bringing you a wider audience through the use of social media, existing communities, search engines and online advertising.

Beyond this, I am also help you to create the content for your site. I can write copy, shoot and edit video and record audio. I am also an accomplished photographer, shooting out of studios in High Wycombe and Reading.
 

  • Build Your Brand To Increase Conversions
  • Define Goals and Success Metrics
  • Grow Social Media Presence And Reach
  • Create Awareness and Brand Advocacy
  • Position Your Company As Industry Experts
  • Increase Conversions (sales, sign ups, "likes" etc)
  • Optimise Your Web Presence
  • Landing Page Development
  • A/B and Multivariate Testing
  • Online Advertising SEO + SEM Strategy
  • Content Planning and Asset Creation
  • Photography (Studio, On Location)
  • Editorial + Marketing Copy
  • Video Production (Shoot, Edit and Output)

 
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